Borough Park Marketing That Respects the Community

Borough Park is home to a large Hasidic and Orthodox Jewish community, and 13th Avenue, roughly from 39th to 55th Street, is where it shops. Families are often large, which means steady demand for pediatricians, obstetricians, dentists and pharmacies. Maimonides Medical Center on 10th Avenue, a large hospital with a busy maternity service, anchors a dense cluster of private practices and specialists.

Marketing here works differently from most of Brooklyn. Internet use is restricted in a lot of homes, Yiddish is widely spoken, and recommendations move through family, synagogue and community organizations. A strong Google profile still matters, especially to younger residents and to patients from outside the neighborhood, but it works better alongside community print, referral programs and hours that clearly reflect Shabbat and the holidays.