Social Media Marketing

Stay familiar to the people who will need you next

Few people pick a surgeon or hire a lawyer from a single post. They do check your pages before they call, and they remember names they have seen before. We keep your accounts active, useful and recognizably yours.

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Smartphone showing a social feed surrounded by like, comment and share icons

How Social Media Marketing brings in business

For most practices and firms, social media has two jobs. It builds familiarity with people in your area before they need you, and it reassures people who already found you on Google. An account whose last post was three years ago sends the wrong signal.

We plan a monthly calendar around what your audience cares about: introductions to your providers or attorneys, answers to common questions, behind-the-scenes photos, community events and seasonal offers. We shoot or edit short video when it helps, reply to comments and messages within the rules of your field, and use paid posts to reach specific neighborhoods.

For doctorsWe share provider introductions, prevention tips and office news, never post patient photos or stories without written authorization, and never confirm that someone is a patient in a reply.

For lawyersWe post plain-English explanations of legal topics, attorney introductions and community involvement, keep posts within attorney advertising rules, and steer clear of anything that reads as advice to one person.

For local businessesFor restaurants, hotels, dealerships, real estate agents and service businesses, social is often where people decide. We feature menus, listings, inventory, events and real customers, with their permission.

What you get

What's included

Content strategy and calendar

A monthly plan for Facebook, Instagram, LinkedIn or TikTok, based on where your patients, clients or customers spend their time. You approve it before anything goes out.

Post writing and design

Captions in your voice and graphics in your brand. AI helps us brainstorm and draft, and a person on our team edits every post.

Short-form video and photos

Reels and short clips featuring your team, your office and quick answers to common questions, filmed on site or edited from footage you send.

Community management

We monitor comments and messages, answer the routine ones, and pass anything sensitive, like a health question or the details of a legal matter, to your team.

Local paid social

Boosted posts and Meta campaigns aimed at the boroughs and towns you serve, for events, promotions, new locations or hiring.

Monthly reporting

Reach, engagement, profile visits, link clicks and messages, with notes on which posts worked and what we will try next.

How it works

Our process

01
Audit and goals
We review your current accounts, look at what local competitors post, and agree on what social media should do for you.
02
Plan the calendar
We map out a month of posts, video and any paid promotion, and send it to you for approval.
03
Create and publish
We write, design, film and schedule, then monitor comments and messages once posts go live.
04
Review and refine
Each month we look at what got attention and what brought people to your site or inbox, and adjust the next calendar to match.

What we work toward

Outcomes you can see

A credible first impression
When someone checks you out after a referral or a Google search, they find an active, professional presence.
Familiarity in your area
Regular local content keeps your name in mind, so you are the one people think of when the need comes up.
More visits and messages
Clear calls to action and local ads work toward more people visiting your site, sending a message or calling.
Content you can reuse
The videos and photos we create also feed your website, Google Business Profile and email.

Works well with