Law Firms
More Signed Clients for Your Law Firm
We help lawyers across New York City and Long Island get more clients. That means more consultation calls, more intake forms and more cases that start with a Google search.
Why it works
Reaching clients where they search
Most people who need a lawyer start on their phone. They search after the arrest, after the crash, after the eviction notice or the divorce papers. They call two or three firms from the map results and hire the one that answers, sounds competent and can meet this week. Our job is to put your firm on that short list and help the call turn into a consultation.
Prostack Media works with solo attorneys and small and midsize firms in Manhattan, Brooklyn, Queens, the Bronx, Staten Island and across Nassau and Suffolk. We build the website, the Google Business Profile, the search content and the ad campaigns, then track which of them produce signed cases. Our team brings years of hands-on experience, and we use AI-assisted tools for research, drafting and reporting. A person reviews every word before it goes live, because in legal marketing a careless sentence can turn into an ethics problem.
We Measure Cases, Not Clicks
Rankings and traffic only matter if the phone rings with the right kind of matter. We track calls, form fills and booked consultations by practice area and source. Each month you see which keywords and campaigns brought in retained clients and which ones brought in people your firm can't help.
We Write to the Current Rules
New York amended its attorney advertising rules effective June 1, 2026. We draft to the Rules of Professional Conduct as they stand now, leave out claims you can't back up and send anything sensitive to you for sign-off before it publishes. You stay responsible for what your firm says. We make that easier to manage.
Local Search, Neighborhood by Neighborhood
A firm in Mineola and a firm in Downtown Brooklyn compete in different map packs. We use local search grid tracking to see where your Google Business Profile appears across the towns and neighborhoods you serve, then work on the gaps that are costing you calls.
Intake Gets as Much Attention as Traffic
Paying for a click that rings to voicemail at 7 p.m. is wasted money. We look at call routing, after-hours coverage, form length and response time, because the firm that replies first with a clear next step often gets the retainer.
Specialties
Explore by specialty
Each specialty has a dedicated page covering the searches, challenges and strategies specific to that field.
Personal InjuryPersonal injury clicks in New York are expensive. We help your firm spend carefully and sign more of the people who call.
Criminal DefenseAfter an arrest, families hire the lawyer who answers first and explains clearly. We help your firm be that lawyer, day and night.
Divorce & Family LawPeople considering divorce search quietly and compare carefully. We help your firm earn the first call and the retainer that follows.
Immigration LawFamilies search in Spanish, Chinese, Korean, Bengali and more. We help your firm get found, trusted and called in their language.
Medical MalpracticeMed mal clicks are expensive and many inquiries won't be viable cases. We help your firm reach the patients and families with real claims and screen them quickly.
Workers' CompensationInjured workers search in a hurry, often in a second language. We help your firm get found, answer their first questions and sign more claims.
Traffic Tickets & DWI DefenseDrivers search in the window between the ticket and the hearing date. We help your firm show up in that window, explain the court they face and sign the case.
Estate Planning & Elder LawPlanning clients take months to decide, then want someone they trust. We help your firm be the name they call when they're ready to book.
Employment LawWorkers who were fired, harassed or underpaid look for answers before they look for a lawyer. We help your firm show up for both searches.
BankruptcyPeople in debt search with embarrassment and a tight budget. We help your firm reach them respectfully and turn searches into consultations.
Real Estate LawBuyers, sellers and agents pick a closing attorney fast. We help your firm get chosen, from the first search to the signed engagement letter.
Landlord & Tenant LawOwners and renters both search when a housing dispute turns urgent. We help your firm reach the side you represent and turn those searches into consultations.
Business & Corporate LawBusiness owners keep counsel they trust for years. We help your firm show how it thinks, so owners call when they need a contract, a deal or a dispute handled.
Don't see your specialty?We work with many more. Tell us about yours in a free consultation.
Marketing within the rules
Marketing Inside New York's Attorney Advertising Rules
In New York, a lawyer answers for every communication about the lawyer's services, including the ones an agency drafts. Amendments that took effect June 1, 2026 replaced much of the old line-by-line detail in Rules 7.1 and 7.3 with one core standard: no false or misleading communications. Below is how we work within the current rules, Google's ad policies and federal review law. It describes how we run campaigns. It is not legal advice, and your firm makes the final call on every ad and page.
This is how we approach marketing, not legal advice. Your own counsel has the final word on compliance.
- Truthful, supportable claims only. Rule 7.1(a) prohibits false or misleading communications, including a true statement that leaves out a fact needed to keep it from misleading. We don't publish claims your firm can't substantiate.
- Past results with context. The mandatory 'Prior results do not guarantee a similar outcome' disclaimer and the 'Attorney Advertising' label were both removed in the 2026 amendments. Comment [3] to Rule 7.1 still warns that accurate results can mislead if they create unjustified expectations, so we show results only with context and your approval, and we recommend keeping a clear disclaimer.
- No 'certified specialist' claims without the certificate. Former Rule 7.4 now lives in Rule 7.1(c). Comment [7] allows a lawyer to say they concentrate in or specialize in a field based on real experience, as long as it isn't misleading. Claiming to be certified as a specialist requires certification from an approved or ABA-accredited organization, named in the communication itself.
- Every communication names who is responsible. Rule 7.1(d) requires the name and contact information of at least one lawyer or firm responsible for the content, and the comment says that should include a phone number or office address. We build this into your site, landing pages and social profiles.
- No live solicitation and no runners. Rule 7.3(b) still bars live person-to-person solicitation for pecuniary gain, with narrow exceptions, and Judiciary Law sections 479 and 482 prohibit soliciting legal business through other people. Our work is marketing people find on their own: search results, maps, websites and content they choose to read.
- The 30-day personal injury blackout is gone. Pressure tactics are still prohibited. The 2026 amendments removed the 30-day bar on solicitation after a personal injury or wrongful death incident, but Rule 7.3(c) still prohibits solicitation involving coercion, duress or harassment, and federal law still restricts contact after airline and rail accidents. We keep injury messaging calm and informational.
- Lead sources that don't pose as referrals. Comment [1] to Rule 7.2 allows paying for advertising, SEO and lead generation, but not a lead generator that implies it is recommending the lawyer or has analyzed the person's legal problem. We don't build 'we'll match you with the right lawyer' funnels that cross that line.
- Honest names and domains. Rule 7.5(b) bars false, deceptive or misleading trade names and domain names, and reserves terms like 'legal aid' for bona fide legal assistance organizations. We pick domains and campaign names that describe your firm accurately.
- Real reviews, requested fairly. The FTC's rule on consumer reviews and testimonials (16 CFR Part 465), in effect since October 21, 2024, bans fake reviews, including AI-generated ones, and incentives conditioned on a positive or negative review. We ask clients the same way whether or not we expect praise, never buy or write reviews, and feature testimonials only with the client's permission.
- Review replies that protect confidentiality. NYSBA Ethics Opinion 1032 says a lawyer may not reveal confidential client information just to answer a negative online review. We draft short, professional responses that disclose nothing about the representation.
- Google Ads policy. Google's personalized advertising policy treats categories such as relationship hardships, negative financial status and commission of a crime as sensitive, which rules out remarketing lists and Customer Match for many divorce, bankruptcy and criminal defense ads. Google also prohibits bail bond ads. We build those campaigns around search intent and keep ad text within Google's policies.
- Bankruptcy disclosures. Under 11 U.S.C. section 528, consumer bankruptcy firms that act as debt relief agencies must include specific disclosures in their advertising. We build the required statement into bankruptcy ads and landing pages for your attorneys to confirm.
Ready to attract more clients?
We will review how you appear on Google and Maps today, where competitors are ahead, and what we would prioritize first. No obligation.