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Law Firms · Criminal Defense

Criminal Defense Marketing Built for the Call at 2 a.m.

After an arrest, families hire the lawyer who answers first and explains clearly. We help your firm be that lawyer, day and night.

Criminal Defense marketing

How we bring you more clients

Criminal defense searches happen in a hurry. A mother looks up lawyers while her son waits to be arraigned. A college student with a desk appearance ticket searches between classes. A driver charged with DWI on the Southern State calls from the kitchen table after release. They need to know someone can stand up for them at 100 Centre Street in Manhattan, the Bronx Hall of Justice, Kew Gardens or the district courts in Hempstead and Central Islip, and they need to know now.

That urgency rewards firms that pick up the phone, show up in the map pack and have a site that loads instantly on a cracked phone screen. It punishes firms that send calls to voicemail. We build defense marketing around speed: search visibility for charges and courthouses, ads that run only when your phones are covered, and intake that captures the case before the family calls the next name on the list.

Real searches

What your clients type into Google

  • criminal defense lawyer near me
  • dwi lawyer nassau county
  • desk appearance ticket lawyer manhattan
  • lawyer for arraignment brooklyn tonight
  • assault charge attorney bronx
  • criminal lawyer central islip

Each of these searches is an opportunity to be the firm they choose. We build pages, profiles and ads around them.

The challenge

What makes Criminal Defense marketing different

01

Minutes Decide Who Gets Hired

Families often call several firms back to back. The first lawyer who picks up and explains the next step tends to get the meeting. Ads that run while nobody is answering burn money and lose cases.

02

Remarketing Is Off the Table

Google treats commission of a crime as a sensitive category for personalized ads, so you can't follow site visitors around the web with reminder ads. Your first impression has to do all the work.

03

People Search for Their Charge

Nobody types 'criminal defense services.' They type DWI, drug possession, domestic violence, shoplifting or gun charge, often with a town name. Each charge needs its own page and its own message.

The plan

Our approach

Targeted work, each element tied to the service that delivers it, focused on attracting more clients.

  1. Ads Scheduled Around Your Phone Coverage

    We run search ads by charge and location and schedule them for the hours your intake team or answering service is live. If nobody can pick up at 3 a.m., we don't pay for clicks at 3 a.m.

    Google Ads & PPC
  2. Map Pack Presence Across the Borough or County

    Your Google Business Profile gets accurate categories, hours, services and photos. Grid tracking shows where you appear for searches like 'criminal lawyer near me' across the area, so we can work on the neighborhoods you're missing.

    Local SEO & Google Maps
  3. A Page for Every Charge You Defend

    DWI in Nassau and Suffolk, desk appearance tickets in the city, domestic violence, drug charges, sealing and federal matters. Each page explains the process in plain English and puts your phone number in reach.

    SEO
  4. A Site Built for Someone Under Stress

    Large tap-to-call buttons, a three-field form, fast load times and a clear explanation of what happens at arraignment near the top of the page, ahead of the attorney biographies.

    Website Development
  5. Reviews That Respect Confidentiality

    Many defense clients will never post a public review, and that is fine. We make it easy for the ones who will, and we write replies that never confirm someone was a client or discuss a case.

    Reviews & Reputation Management

Ready to attract more clients?

Schedule a free consultation. We will review how your firm appears on Google today and outline what we would prioritize first.