Google Ads & PPC

Paid ads that bring in calls, with every dollar accounted for

We run Google Search, Local Services Ads, Performance Max and Meta campaigns where each one fits your goals, and we track results down to the phone call.

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Marketing funnel with clicks and calls flowing in and booked appointments coming out

How Google Ads & PPC brings in business

Paid search is the quickest way to show up when someone needs you today. It is also the quickest way to waste money: broad keywords, no negative keyword list, and a budget that runs out by noon on searches like 'free legal advice' or 'medical assistant jobs'. We build campaigns tight from the start and read the search terms every week.

We choose channels based on what you are trying to achieve. Search ads catch people who are actively looking. Local Services Ads charge per lead and show a Google Verified badge in eligible categories, which include many legal practice areas and a range of healthcare specialties. Performance Max can work for accounts with reliable conversion data, and Meta ads reach people in your area before they ever search. We will tell you which ones make sense for you and which don't.

For doctorsWe run healthcare ads within Google's and Meta's health policies, avoid targeting people by medical condition, and keep ad tracking off pages where patients submit health information.

For lawyersLegal clicks are some of the most expensive on Google, so we keep campaigns narrow, use Local Services Ads where your practice areas qualify, and track calls through to booked consultations.

For local businessesFor restaurants, hotels, dealerships, real estate teams and service businesses, we run search and Meta campaigns around specific offers, seasons, inventory or open houses.

What you get

What's included

Google Search campaigns

Keyword research by intent, tightly themed ad groups, ad copy that matches the search, and location targeting set to the boroughs, towns and zip codes you serve.

Local Services Ads

Where your category is eligible, we handle profile setup, verification paperwork, service areas, lead review and credit requests for leads that do not qualify.

Performance Max and Meta ads

Used where they fit: Performance Max for accounts with solid conversion tracking, Meta for local awareness, retargeting and promotions, all within each platform's health and legal ad policies.

Conversion and call tracking

Google Ads conversions, GA4 and call tracking numbers that record which campaign and keyword led to each call, so we optimize for leads instead of clicks.

Landing pages

A dedicated page for each campaign, with one goal, fast load times and a message that matches the ad someone just clicked.

Budget control and negative keywords

Weekly search term reviews, a growing negative keyword list, bid and schedule adjustments, and a monthly report showing spend, leads and cost per lead in plain English.

How it works

Our process

01
Audit or setup
We review your current account, or build a new one, and make sure conversion tracking actually records calls, forms and bookings.
02
Campaign build
We set up campaigns, ads, assets and landing pages, with budgets and locations you approve before anything goes live.
03
Weekly management
We review search terms, add negatives, adjust bids and test new ads. Wasted spend gets cut early instead of at the end of the month.
04
Monthly reporting
You see spend, leads, cost per lead and what we changed. When something is not working, we say so and propose what to try next.

What we work toward

Outcomes you can see

Leads while SEO builds
Ads can start producing calls and form fills within days of launch, while organic work grows in the background.
Less wasted spend
Negative keywords and tight location settings keep your budget on people who can actually become patients, clients or customers.
A real cost per lead
Tracking every call and form gives you a number to compare against what a new patient, case or sale is worth to you.
Control over the budget
You set the monthly spend. We pace it, shift it toward what is working, and any change to the total goes through you.

Works well with