Dumbo Marketing for Firms, Studios and Waterfront Shops

Dumbo sits between the Manhattan and Brooklyn Bridges, and its converted warehouses hold tech companies, design studios, agencies and a growing number of professional offices. Its daytime population is mostly workers, and many of the businesses that serve them, from dentists to coworking spaces to small law practices, depend on searches made during the workday.

On weekends the neighborhood fills with visitors drawn to Brooklyn Bridge Park, the Washington Street view of the Manhattan Bridge and Empire Stores. That traffic matters to restaurants, shops and fitness studios, and it skews toward tourists looking for something to do nearby. Brand and design count for more here than in most neighborhoods, since a dated website reads poorly to an audience full of designers and founders.