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Manhattan · Hudson Yards

Hudson Yards Marketing for a Neighborhood Still Filling In

Hudson Yards went from rail yard to office and residential towers in roughly the last decade. We help businesses reach the people who work, live and shop here before their habits set.

Landscaped plaza with benches and young trees among glass office towers at blue hour

Marketing in Hudson Yards

Getting found by customers in Hudson Yards

Hudson Yards was built over working rail yards on Manhattan's far West Side, and it still feels new. Large corporate tenants fill the towers around the Shops at Hudson Yards, Manhattan West adds offices and restaurants along Ninth Avenue, and the 7 train ends at 34th Street-Hudson Yards. A lot of the people who work here are new to the area too, and many have not picked a nearby dentist, physical therapist or lawyer yet.

The Javits Center on Eleventh Avenue brings convention crowds in waves, which matters for restaurants, hotels, printers and urgent care clinics that can see sharp swings from week to week. Moynihan Train Hall is a short walk east. Because the neighborhood has few long-established businesses, a new practice or shop has a real chance to become the familiar name early, as long as the Google Business Profile, reviews and website are in place from opening day.

Local landmarks

Where people search around here

  • The Shops at Hudson Yards
  • Manhattan West
  • Tenth Avenue
  • Eleventh Avenue and the Javits Center
  • 34th Street-Hudson Yards station

Local knowledge

What makes Hudson Yards different

The convention calendar

Large shows at the Javits Center can fill restaurants and hotels for a few days and then leave them quiet. We line up ads, posts and offers with the event schedule so spending rises when visitors arrive.

Corporate employees as patients

Office workers in the towers usually have employer health plans and little free time. Listing accepted plans, early and late hours and online booking on your profile matters more to them than flashy design.

Building a review history from scratch

Many businesses here opened recently and have thin review histories. A steady, compliant review process from the first month gives your listing the track record Google and new customers look for.

How we start

Your first month with us in Hudson Yards

  1. 01

    We start with how your customers search

    We check where you show up on the map and in search from around Hudson Yards, and who is getting the calls ahead of you.

  2. 02

    We address what holds you back

    Your Google Business Profile, reviews, website and listings, prioritized by what will bring in inquiries from Hudson Yards soonest.

  3. 03

    You see measurable results

    Call and form tracking show how each new patient, client or customer in and around Hudson Yards found you, so you know what is working.

Free SEO audit

How does your business show up on Google?

Get a free audit of your Google profile, map rankings, listings, reviews and website, with clear next steps. It takes about a minute.

  • Free, no obligation
  • Results in minutes
  • Clear next steps
Get my free audit

Ready to grow in Hudson Yards?

We will review how you appear on Google and Maps today, where competitors are ahead, and what we would prioritize first. No obligation.