Education & Childcare · Private & Independent Schools

More Tours and Applications for Private Schools

Families choose a school over months of open houses, tours and conversations. We help your school reach them at the start of the season and stay in touch until the enrollment contract is signed.

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Private & Independent Schools marketing

How we bring you more families

Private school admissions in New York run on a calendar most families learn the hard way. Many independent schools in the city follow the shared timeline of ISAAGNY, the Independent Schools Admissions Association of Greater New York: applications open in late summer, tours and open houses fill the fall, files are completed in January and decisions go out in February and March. Parochial schools in Queens and on Staten Island, Montessori and progressive schools in Brooklyn, and day schools across Nassau and Suffolk often keep their own schedules, with rolling admission for open seats.

The marketing job is reaching parents early enough and giving them reasons to visit. Prostack Media builds admissions marketing around that cycle: a website that answers what parents ask before they call, open house campaigns that start in late summer, a Google profile for every campus, and follow-up from inquiry to tour to application. Claims about outcomes stay honest, and every student photo has a signed release behind it. Each month you see inquiries, tour sign-ups and applications by source and grade.

Real searches

What your families type into Google

private schools near me
independent schools manhattan
private schools long island
catholic high school queens
montessori school brooklyn
private school open house nassau county

Each of these searches is an opportunity to be the business they choose. We build pages, profiles and ads around them.

The challenge

What makes Private & Independent Schools marketing different

The decision starts months before the application

Families build their list in the spring and summer before they apply. A school that waits for open house season to advertise is already missing from some of those lists.

Every school says the same things

Small classes, caring teachers and a strong community appear on almost every private school site. Parents remember specifics: the ninth grade research project, the robotics lab, how the school handles a child who reads early, what pickup looks like on a rainy day.

Outcome claims and student photos carry risk

College acceptance lists and test results are what many parents want to see, and they are easy to overstate. Student photos are the most convincing proof of school life and need parental consent before they appear anywhere public. Both need a process, not a judgment call each time.

The plan

Our approach

Targeted work, each element tied to the service that delivers it, focused on attracting more families.

Open house campaigns timed to your calendar
Search and social ads that start in late summer and push RSVPs for each open house and tour date, aimed at parents in the zip codes and commuting range your families come from. Ads target adults, not children, and every RSVP is tracked as a conversion.
Google Ads & PPC
An admissions section that answers parents first
Tuition and financial aid, application steps and dates, transportation and bus routes, after-school options and what a day looks like in each division. The inquiry form asks for grade and year of entry and feeds a follow-up sequence your admissions office approves.
Website Development
Student life content backed by signed releases
Short videos of a science fair, a spring concert or the robotics team at a competition, posted only for students whose parents signed a media release. When consent is missing, we use hands-at-work shots, student artwork and faculty.
Social Media Marketing
A Google profile for every campus
Separate profiles where lower and upper schools sit on different campuses, with correct entrances, office hours and photos. Reviews from current families appear on the map beside every other school a parent is comparing, from the Upper West Side to Garden City.
Local SEO & Google Maps
Reviews and word of mouth from current families
Current parents are the voice prospective families trust most. Every family gets the same review request each spring, and parent ambassadors get simple material to share. Any perk tied to sharing, such as a tuition credit, gets disclosed.
Reviews & Reputation Management