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Hospitality & Food · Hotels & Event Venues

More Direct Bookings and Venue Tours

We help hotels, inns, catering halls and wedding venues get found by travelers and planners, and get booked direct instead of through a middleman.

Hotels & Event Venues marketing

How we bring you more guests

A traveler headed to Montauk in July compares rates on Google, flips through three photo galleries, reads the newest reviews and books wherever is easiest. A couple planning a waterfront wedding tours four venues after cutting a list of twenty online. You sell an experience people can't try first, so photos, reviews and a clear next step do the selling.

Booking sites and wedding marketplaces bring volume, and they charge for it. We work on the direct channel. That means a Google Business Profile with accurate amenities and a booking link, a website with a booking engine that works on a phone, and venue pages that answer capacity, catering and date questions before the first call. Every booking that comes direct is one you don't split with a third party.

Real searches

What your guests type into Google

  • hotels in montauk with pool
  • pet friendly hotel near the hamptons
  • waterfront wedding venues long island
  • hotel near ubs arena
  • bridal shower venue staten island
  • rooftop event space manhattan for 100 guests

Each of these searches is an opportunity to be the business they choose. We build pages, profiles and ads around them.

The challenge

What makes Hotels & Event Venues marketing different

01

The OTAs sit above your own site

Booking.com and Expedia often outrank your own website, even for your hotel name, and they take a commission on every reservation. A guest who found you there tends to book there again next time.

02

Event sales take months

Couples often book a wedding venue a year or more out, and corporate events need several sign-offs. A planner who downloads your package in January may not tour until April. Without steady follow-up, that lead goes cold and books someone else.

03

Peaks fill themselves, gaps do not

East End hotels sell out summer weekends and sit half empty on a Tuesday in February. Venues book every June and October Saturday while Fridays and Sundays go unsold. The money is in filling those gaps.

The plan

Our approach

Targeted work, each element tied to the service that delivers it, focused on attracting more guests.

  1. Profiles that answer travelers and planners

    We fill in Google's hotel amenities like pool, parking, pet policy and accessibility, keep check-in times right, and connect free booking links where your booking engine supports them, so your own rate shows next to the OTAs. Venues get event categories, real capacities and photos of each room set up for an actual event.

    Local SEO & Google Maps
  2. A booking engine and an inquiry flow that convert

    Hotel guests can book on a phone in a few taps, with direct-booking perks you choose, like late checkout. Venue inquiries ask for date, guest count and event type, then go straight to your sales manager with an automatic reply that sends the package.

    Website Development
  3. Brand and date-driven search ads

    We bid on your own hotel name so travelers land on your site instead of an OTA's copy of it. Venue ads ramp up after the winter holidays, when newly engaged couples start searching, and push Friday, Sunday and off-season dates.

    Google Ads & PPC
  4. Content from real events and real rooms

    A first dance on the lawn. Sunset from the deck. The lobby at Christmas. We post what guests and couples want to picture themselves in, tag the vendors who worked the event, and keep a gallery for each room and season.

    Social Media Marketing
  5. Review requests at checkout and after the event

    Every hotel guest gets the same request after checkout. Every couple gets one a few weeks after the wedding, once the photos are back and the glow is real. We draft replies for your approval, including the hard ones.

    Reviews & Reputation Management

Free SEO audit

How does your business show up on Google?

Get a free audit of your Google profile, map rankings, listings, reviews and website, with clear next steps. It takes about a minute.

  • Free, no obligation
  • Results in minutes
  • Clear next steps
Get my free audit

Ready to attract more guests?

Schedule a free consultation. We will review how your business appears on Google today and outline what we would prioritize first.