Medical Practices · Dermatology

Dermatology Marketing for Medical and Cosmetic Patients

Skin cancer screenings and cosmetic injectables attract very different patients. We market each service the way its patients actually search.

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Dermatology marketing

How we bring you more patients

Dermatology patients are used to hearing that the next new-patient opening is months away. Plenty of them hang up and search for another office. That search is your opening. Someone in Garden City with a mole that changed shape, or a parent in Forest Hills whose teenager's acne is getting worse, books with the practice that shows availability and looks trustworthy.

Cosmetic patients behave differently. They compare prices, study photos, follow practices on Instagram and book around weddings, holidays and summer. The margins are better, which tempts practices toward claims and imagery that cross the line. We build separate paths for medical and cosmetic patients, on your website and in your ads, so a patient on the Upper East Side looking for a skin check and one in Huntington looking for a consultation each land on the right page.

Real searches

What your patients type into Google

dermatologist near me accepting new patients
full body skin check Garden City
mole removal dermatologist Manhasset
teen acne dermatologist Forest Hills
eczema specialist Brooklyn
Botox near me Upper East Side

Each of these searches is an opportunity to be the practice they choose. We build pages, profiles and ads around them.

The challenge

What makes Dermatology marketing different

Medical and cosmetic under one roof

A patient looking for a skin cancer check doesn't want a homepage full of filler specials, and a cosmetic patient wants more than a clinical brochure. Mixing both in one page or one ad campaign confuses each group and wastes budget.

Tight rules on drug names and imagery

Google limits how prescription drug terms are targeted in ads, and many cosmetic injectables are prescription products. Before-and-after photos need written patient authorization and honest captions. Copy that promises results can conflict with New York's advertising rules for physicians.

Demand swings with the seasons

Skin checks often pick up with summer sun, eczema and dry skin flare in winter, and cosmetic bookings follow the wedding and holiday calendar. A flat monthly plan overspends in slow weeks and runs short when patients are ready to book.

The plan

Our approach

Targeted work, each element tied to the service that delivers it, focused on attracting more patients.

Condition pages written for worried patients
Pages for skin cancer screening, changing moles, acne, eczema, psoriasis, rosacea and hair loss, each explaining what the visit involves and when to come in sooner. If you offer Mohs surgery, it gets a detailed page of its own. One of your dermatologists reviews every page.
SEO
Separate paths for medical and cosmetic
Your homepage sends patients to the right section in one click. Medical pages lead with insurance, availability and conditions treated. Cosmetic pages carry photo galleries backed by written authorizations, realistic captions and consultation booking.
Website Development
Separate campaigns with separate rules
Medical campaigns target searches like 'dermatologist accepting new patients' and 'skin check near me'. Cosmetic campaigns are written within Google's Healthcare and medicines policy, which controls how prescription drug names can be targeted. Every ad is reviewed against those rules before launch.
Google Ads & PPC
Instagram that teaches before it sells
Short videos of your dermatologists explaining sunscreen, what a skin check involves or how a chemical peel feels build trust with both groups. Patient photos appear only with written authorization, and we coach your team to answer comments without discussing anyone's care.
Social Media Marketing
Availability signals on Google
Online booking links, accurate hours and posts about new-patient openings go on each office's Google Business Profile. We grid-track 'dermatologist near me' around every location, and when a new provider joins, their openings get promoted right away.
Local SEO & Google Maps