Medical Practices · Med Spas & Aesthetics

More Booked Consultations for Your Med Spa

We help New York med spas and aesthetic practices book more consultations and repeat visits, with marketing that respects the medical rules behind every injection and laser.

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Med Spas & Aesthetics marketing

How we bring you more patients

Aesthetic patients plan ahead and shop around. A bride in Huntington books neurotoxin weeks before the wedding. Someone in Williamsburg compares lip filler on Instagram, then checks Google reviews before choosing. They want to know who will treat them, what it costs and whether the results will look natural. The practice that answers those questions clearly, and lets them book a consultation at 10 p.m., gets the appointment.

New York raised the stakes in 2026. In January the Department of State said it had inspected 223 businesses across the state and cited 87 for possible violations, and it reminded consumers that injections, most laser procedures, microneedling, IV therapy and GLP-1 weight loss drugs are medical procedures for licensed professionals. Patients now check licenses. We build marketing that shows your medical director, the credentials of each injector and realistic expectations, which is what careful patients want to see before they book.

Real searches

What your patients type into Google

botox near me
lip filler huntington ny
med spa with nurse practitioner injector manhattan
laser hair removal astoria
microneedling cost long island
chemical peel staten island

Each of these searches is an opportunity to be the practice they choose. We build pages, profiles and ads around them.

The challenge

What makes Med Spas & Aesthetics marketing different

Medical rules behind a retail storefront

The Department of State says any business offering these procedures or promoting 'med spa' services must be licensed as a medical facility or medical practice, with a physician or nurse practitioner serving as medical director and patients seen by a medical professional first. It also says a PC or PLLC can't have the word 'spa' in its name. Branding, ads and booking flows that suggest walk-in injections ignore all of that.

Drug names and platform rules

Since Google's October 2025 policy update, US advertisers can use prescription drug terms like Botox in ad text and on landing pages, but keyword targeting those terms requires Google certification. Meta limits cosmetic procedure ads to adults and rejects ads that play on insecurity about appearance. Each platform reviews ads its own way, and a careless one gets disapproved.

Photos that sell, and need care

Before and after photos drive aesthetic bookings, and they are also patient health information. They need written authorization, honest lighting and no retouching. New York's professional advertising rules restrict testimonials and promised outcomes, so a gallery of only the most dramatic results with glowing quotes can create more risk than it is worth.

The plan

Our approach

Targeted work, each element tied to the service that delivers it, focused on attracting more patients.

Treatment pages that name who treats you
Each treatment page states who performs it, names your medical director, explains that a consultation comes first and gives honest downtime and a 'starting at' price with what it includes. Online booking is for consultations, so nobody expects to walk in and leave with filler.
Website Development
Search campaigns built on current Google policy
Campaigns target treatment searches such as 'lip filler near me' and 'laser skin resurfacing'. Brand names appear in ad text where Google's policy allows, and keyword targeting stays on treatment terms unless your account holds the required certification. Every ad is checked against the policy before launch and again when Google updates it.
Google Ads & PPC
Instagram led by your clinicians
Short videos of your nurse practitioner or physician explaining how filler differs from neurotoxin, or what a laser consultation covers, build trust faster than promo graphics. Before and after posts use only authorized photos, consistent lighting, no filters and a note that results vary. We coach your team to move treatment questions into private messages.
Social Media Marketing
A Google profile that matches your license
Your Google Business Profile name matches the business you actually operate, with treatments listed as services and photos of your rooms and team. Grid tracking for searches like 'botox near me' shows where you appear from Garden City to Tribeca, and steady posts keep the profile current between seasons.
Local SEO & Google Maps
Reviews without free units
We send a review request after the follow-up visit, when results have settled, to every patient. No free syringes, discounts or raffle entries for reviews: the FTC's 2024 rule bans incentives tied to positive reviews, and Google bars review incentives entirely. Replies thank the reviewer without discussing any treatment.
Reviews & Reputation Management