Medical Practices · Plastic & Cosmetic Surgery

More Booked Consultations for Your Plastic Surgery Practice

We help plastic and cosmetic surgeons across New York City and Long Island turn months of patient research into consultations and surgery dates, inside the rules New York sets for physician advertising.

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Plastic & Cosmetic Surgery marketing

How we bring you more patients

Cosmetic surgery patients take their time. A woman in Garden City may follow three surgeons on Instagram for a year before booking a breast augmentation consult. A man in Astoria reads every rhinoplasty page he can find, watches recovery videos and asks a friend who had it done. By the time they fill out a form, most have narrowed the field to two or three practices and are comparing training, photos, price and how the office treats them on the first call.

The road from first inquiry to surgery date has plenty of places to lose people: a message that waits two days for a reply, a consultation fee nobody mentioned, a quote with no financing options, a patient who goes quiet after the consult. New York also limits what physicians can say in ads, from testimonials to guarantees, and every before and after photo needs the patient's written authorization. We build the website, ads and follow-up that carry patients through each step, and we measure success in consultations held and surgeries booked.

Real searches

What your patients type into Google

board certified plastic surgeon long island
breast augmentation consultation manhattan
tummy tuck cost nyc
rhinoplasty surgeon brooklyn
mommy makeover financing near me
facelift surgeon nassau county

Each of these searches is an opportunity to be the practice they choose. We build pages, profiles and ads around them.

The challenge

What makes Plastic & Cosmetic Surgery marketing different

New York bars testimonials in physician ads

Education Law 6530(27) treats physician advertising that uses testimonials, guarantees a service, makes superiority claims you can't substantiate or is sensational or flamboyant as professional misconduct. That rules out much of what national cosmetic brands run, from patient quotes in ads to 'guaranteed results' and claims to be the city's most sought-after surgeon. The same law requires you to keep copies of your ads for a year.

Photos are the product, and they are patient records

Patients want to see your results more than anything else on your site. Every before and after photo is protected health information and needs the patient's written authorization for marketing use. The gallery also has to be real and representative: matched lighting and angles, no retouching and a set that reflects typical outcomes rather than only your three most dramatic cases.

A long consultation funnel with many exits

Inquiries come in through Instagram messages, web forms, phone calls and third-party review sites, often late at night. One that sits unanswered for a day is probably talking to another surgeon by morning. Then cost takes over: patients want a price range, the consultation fee and financing terms before they commit to a date.

The plan

Our approach

Targeted work, each element tied to the service that delivers it, focused on attracting more patients.

Procedure pages with honest ranges and real photos
Each procedure page covers who it may suit, how surgery and recovery go, where it's performed and a price range with what it includes, such as anesthesia and facility fees. Galleries use only authorized photos labeled with the procedure and time since surgery. New York requires office-based surgery under sedation to take place in an accredited setting, so we name your suite's accreditation.
SEO
Search ads for consultations, with drug names used correctly
Campaigns target consultation searches such as 'tummy tuck surgeon near me' and 'rhinoplasty consultation Manhattan'. Since Google's October 2025 update, US ad text can include prescription drug names like Botox for your injectable services, but keyword targeting those terms still requires Google certification. Ads describe the consultation and never promise a result.
Google Ads & PPC
Instagram that shows the surgeon and the process
Short videos of your surgeon explaining how a breast lift differs from implants, or a nurse walking through the first day of recovery, earn more trust than glossy promo graphics. Meta limits cosmetic procedure ads to adults and rejects ads that play on insecurity about appearance, so paid posts stay informational and point to the consultation.
Social Media Marketing
Fast replies and financing explained up front
Forms ask for the procedure of interest and contact details, not medical history or photos, and route straight to your patient coordinator with a same-day reply. A financing page lists the lenders you work with. Advertising a monthly payment or a deferred interest promotion triggers federal Truth in Lending disclosures, so that page uses the lender's approved wording.
Website Development
Map visibility around each office
Your Google Business Profile carries the Plastic Surgeon category, each procedure as a service and photos of your consultation rooms and team, never of patients without authorization. Grid tracking for 'plastic surgeon near me' shows where you appear from the Upper East Side to Huntington, and we close the gaps.
Local SEO & Google Maps